Henley Royal Regatta is amongst one of the premier events in the summer social calendar and remains in the top 5 events in the rowing calendar. As a leading social event, competition to attract paying guests and sponsors is fierce.
Peppermint Events approached MicroRent to develop an eye-catching unique multi-media solution that would create an aura of excitement, capture the attention of guests and satisfy the needs of both the sponsors and Peppermint themselves.
Microrent developed a bespoke software package that allowed live sporting events to be shown on a number of plasma screens around the marquee, alongside sponsor messages and promotional branding created on-site.
When there was no live TV footage, which was supplied by satellite link-up, an embedded presentation was played on all screens allowing even greater exposure for sponsors. All of this was controlled by a specially built multi-media PC server.
Due to the remote location of the marquee, our Satellite feed also provided broadband Internet access for an Internet café – used throughout the event, and proved to be very popular.
